[email protected] is a part of the School of Business and Economics (SBE) at Loughborough University. SBE is among just 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation. According to Research Excellence Framework (REF 2014), Our research is comprehensive in scope and very highly regarded by academics and practitioners alike, with 75% of our output considered ‘world-leading’ with significant impact. At [email protected], we strive to offer consultancy and form collaborations with academics, universities, businesses and consultants, as to offer solutions to current problems.